Head of DTC, Growth and Marketing

About the role:

unybrands is seeking a Director of Direct-to-Customer (DTC) Growth who has expertise in building world-class growth strategy and execution skills for DTC brands. This is a leadership role and provides an opportunity to build, own, and execute our 'off-Amazon' strategy to grow existing brands and launch new brands. In order to be successful, you will build a team of high-performers, coordinate working with external agencies and marketing partners, and own all performance marketing channels. You will own and build the growth plans for each DTC brand incorporating inputs such as pricing and product strategy, inventory assessment and forecasting, channel assessment (DTC and other marketplaces), marketing mix, and customer experience.

Responsibilities include-but not limited to:

Growth Strategy

  • Develop a brand growth strategy for new acquisitions as well as for existing brands

  • Determine the channel, country, and marketing mix for each brand

  • Own unified growth plans and customer acquisition, engagement, and retention strategy across all channels

  • Develop a playbook and build long term capabilities to onboard brands onto the unybrands platform

  • Develop x-brand strategy

  • Own the process of performing diligence on potential acquisition businesses to determine their growth potential

Execution

  • Set and deliver monthly, quarterly, annual targets for budgets, revenue, and bottom line

  • Own and manage performance marketing channels-SEO, Paid Search, Social ads, affiliates & influencers, outbound (email & SMS), and display advertising

  • Own the website experience and conversion in partnership with internal tech teams or manage through an external agency

  • Own and execute the promotional calendar for each brand to drive incremental revenue

  • Test hypothesis to build a playbook of scalable and repeatable best practices and incorporate them

  • Work with analytics, tech, or agency partners to collect 1st party data to build reporting and insights capabilities

  • Build and test GTM plans for new product launches to help determine product-market fit

Leadership

  • Provide subject matter expertise on DTC strategy, digital marketing, and e-commerce channels

  • Manage direct reports and external partners against KPIs

  • Build your team, hire external vendors (as needed), manage relationships with external partners

  • Build processes, best practices, and a culture of test and learn

  • Provide inputs into product strategy, inventory planning, and pricing

A successful team member will have:

  • 7+ years of growth marketing experience with a focus on performance marketing, preferably in DTC marketing

  • Bachelor's degree is required. Master's degree in relevant field preferred

  • Experience in managing budgets and P&L

  • Experience in leading teams

  • Strong domain knowledge of marketing channels, marketing analytics, and marketing-tech

  • Strong analytical skills and business acumen

  • Ability to be hands-on as well as strategic

unybrands is an equal opportunity employer and considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against on the basis of disability or protected classes.

About unybrands:

Founded in 2020, unybrands provides a best-in-class experience to sellers looking to exit their Amazon FBA, Shopify DTC or WMT e-commerce business.

unybrands is a rapidly growing next generation e-commerce platform. We operate at the sweet spot of disruptive online marketplace growth and consumers’ exploding demand for micro-brands. Led by an experienced management team, we buy, build and boost marketplace and direct-to-consumer e-commerce brands. unybrands is based in London, Miami, Seattle and Berlin.

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