Our experience in the team

Our team is made up of individuals with 200+ years of combined work experience. Our team members approach both work and life with an open perspective and a global outlook, bringing advantages to the brands we acquire and ultimately our overall business strategy. Our industry credentials include leadership roles in e-commerce, consumer brand building, M&A and investing as well as building and scaling high-growth start-ups.
Our previous employers reflect the diverse but complementary experience of the founding team—they include the likes of Airbnb, Amazon, Barclays, Flexport, Goldman Sachs, Groupon, Hotel Tonight, KW-Commerce, WeWork, and Zulily.
Located on Both Sides of the Atlantic
Our team is strategically located in multiple major hubs across both sides of the Atlantic. We understand the importance of international expansion, and have the experts to help us do so. Through our global presence, we are uniquely positioned to build and grow your brand, and take it to new heights.
Miami
9%
London
20%
New York
21%
Berlin
12%
Seattle
7%
Shanghai
3%
Other
28%

Leadership Team

Ulrich Kratz

Ulrich Kratz

CO-FOUNDER AND CEO

Ulrich is a global consumer retail expert with over 20 years of experience. Prior to founding unybrands, he was a Managing Director at Goldman Sachs in New York and London, as well as Co-Head of EMEA Consumer Retail Investment Banking at Barclays. During his long banking career, Ulrich also helped and advised many successful entrepreneurs to sell their businesses.
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Eugen Miropolski

Eugen Miropolski

CO-FOUNDER

Eugen is a proven operator with significant experience in growth, international expansion, e-commerce, and technology. As former Global COO, he built the international business of WeWork where he directed the successful global expansion of the brand. He was also part of the international growth and expansion leadership teams of several notable companies such as Airbnb and Groupon.
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Christian Harnischfeger

Christian Harnischfeger

CO-FOUNDER

Christian comes with significant experiences in corporate finance, founded DIA Management and Andante AM, and has also held senior positions at Morgan Stanley. At DIA Management he delivers core value-enhancing functional services to both scale-up platforms and growing businesses. His network includes close ties to renowned family offices and investment firms.
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Alexey Lankin

Alexey Lankin

Director of Growth, EMEA

Alexey is an ex-seller and founder, he is now leading the growth efforts of unybrands in Europe. Alexey is ex-Groupon, Airbnb (HotelTonight) and WeWork Head of International Expansion, he has more than 15 years of experience helping companies scale internationally.
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Ameet Contractor

Ameet Contractor

VP SUPPLY CHAIN

Ameet has over 18 years of supply chain, retail distribution and infrastructure set-up experience primarily at Amazon and WeWork. At Amazon, he has led design and buildup of fulfillment centers, supply chain technologies focusing on inventory management, last mile delivery programs and supply chain execution in North America, India and Brazil. At WeWork, Ameet headed the global sourcing and supply chain team and led the turnaround of supply chain to design the network to a Just In Time network.
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Annie Guo

Annie Guo

Business Development Manager

Annie is from New York City originally and went to the University of Pennsylvania, where she studied finance and marketing, with a minor in French. She started her career in investment banking at Bank of America Merrill Lynch and later joined the Investor Relations team at L Catterton. She is on the Growth team focused on efforts in North America.
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Anuj Malhotra

Anuj Malhotra

VP OF MARKETING AND E-COMMERCE

Anuj comes with 18 years of experience spanning D2C digital marketing, strategy for & travel, financial risk management, as well as IT consulting. He has led marketing teams for Amazon, MakeMyTrip, and Zulily where he managed all aspects of performance marketing, marketing analytics, and MarTech product innovations. Anuj has also been heavily involved in start-ups, building Amazon Advertising technology and providing marketing services to Amazon sellers.
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Brendan Feinberg

Brendan Feinberg

Senior Director, Investments & Integrations

Brendan joins unybrands with 10+ years of M&A, investing, and startup operating experience. After an early career as an investment banker and early-stage investor, Brendan worked at WeWork in various strategic finance, real estate and general management functions.
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 Carmela

 Carmela Cugini

Chief Commercial Officer

Carmela is a senior CPG, e-commerce, and P&L leader with over 25 years of experience driving success capturing unprecedented market share for giants like Walmart and PepsiCo establishing competitive presence for VC-funded start-ups like Jet.com and Bowery Farming. Most recently, she served as the President of Advantage Solutions DTC Group leading the third-party selling business on Amazon, supply chain services, and private label creation. She brings renowned experience leading teams, growing brands, and developing strategic partnerships to help scale businesses.
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Elvis Dieguez

Elvis Dieguez

CTO

Elvis has 20 years of experience in technology both hands-on and leading teams across a variety of industries and businesses. His portfolio includes data engineering, data science, analytics, software development, technical project management and technology strategy. Elvis completed a master’s degree in Physics from the UC Berkeley and a 2nd master’s degree in Electrical Engineering from George Mason University.
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Emily pile

Emily Pile

Business Development

Emily joins unybrands with a wealth of global e-commerce experience in brand strategy, operations and product development. Most recently Emily spent time at Amazon where she managed brands including Levi's and developed pricing strategies for Amazon Fashion across Europe. Prior to Amazon, Emily spent time at Harrods launching luxury brands on Harrods.com. She also has experience in social-commerce, developing in-app shopping at TikTok.
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Gabby Frank

Gabby Frank

Business Development Representative

Gabby joins unybrands with a unique background in business development and talent acquisition. Most recently she spent time selling ecommerce marketing software to enterprise accounts. Prior to her experience in business development, she helped scale and grow teams at WeWork and Goldman Sachs.
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Gabby Michnoff

Gabby Michnoff

Director of People

Gabby has 6+ years of strategic recruiting experience and has built a knack for hiring B2B revenue generating professionals. She has had exposure to the Executive Search process at RSR Partners and spent 3 years managing internal recruiting processes at WeWork. While at WeWork, she also gained valuable exposure to Talent Development, Total Rewards, and Onboarding processes, giving her the foundation that she builds upon today at unybrands.
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Korion Morris

Korion Morris

DIRECTOR OF GROWTH, US

Korion joins unybrands with 10+ years of experience founding, operating, and consulting for startups and SMBs. He has extensive expertise in business development, strategic partnerships, and product management. Previously Korion was a Business Development Account Executive at Zulily.
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Mark B. Goldfinger

Mark B. Goldfinger

SENIOR DIRECTOR, GROWTH

Mark spent the past 6 years at WeWork focusing on Growth and International Expansion. During his tenure at WeWork, Mark held a variety of senior roles concentrating on opening new markets, growing and hiring sales teams, building out processes in existing markets, and helping troubleshoot priority markets.
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Nicole Wang

Nicole Wang

Head of China Expansion

Nicole Wang is our Head of China Expansion assisting with Growth in China, while maintaining as a Senior Manager in our Investment and Integration Team. After spending 14 years studying and working in London, and two years in Shanghai, she joined unybrands in 2020 with a breadth of professional experience in the financial service industry. For a prior stint in fintech, she headed up business development efforts in China and was integral to setting up the local business. She currently sits in Hong Kong.
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Richard Cohen

Richard Cohen

General Counsel

Richard is an experienced General Counsel of early stage, growth businesses and a former magic circle lawyer. He has extensive expertise in cutting-edge financial transactions and the application of technology to financial markets and legal practice. Prior to joining unybrands, Richard spent time working as the GC for Nivaura and a Senior Associate at Allen & Overy.
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Robyn_Headshot

Robyn Laguette

Chief Financial Officer

Robyn has 20+ years in financial and operational management leading teams and building out exceptional operating infrastructures. She has been a proven leader in multiple fast paced start-ups focusing on rapid growth and driving profitability. She served as both the CFO & COO at SeaVees from inception to a successful partnership with a Global $1B+ CPG Portfolio Company. She brings renowned experience in financial leadership, M&A, investor relations, supply chain, portfolio management and driving exceptional operational efficiencies in high growth environments.
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Vera Nieuwland

Vera Nieuwland

Director of Product & Brand Strategy

Vera joins unybrands with 11+ years of consulting experience at KPMG focusing on innovation, strategy and digital commerce. She worked as a Senior Director in KPMG's innovation Labs, helping build and led the innovation offerings for digital commerce advisory practices. Her key accounts included Colgate, Clorox and Bayer.
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The hallmark of our high growth strategy is being selective. We focus on high value and high quality brands that we can quickly scale across our platform.icon

The hallmark of our high growth strategy is being selective. We focus on high value and high quality brands that we can quickly scale across our platform.
ULRICH KRATZ, CO-FOUNDER AND CEO OF UNYBRANDS

Advisory Board

Satyen Pandya

Satyen is a seasoned technology leader with over two decades of experience at companies including Amazon, Flexport and WeWork. He has deep background building technology products and leading software engineering, product management, data science, UX design and program management for industries like e-commerce, supply chain, hospitality and healthcare.

Olaf Schmitz

Olaf’s former roles at Amazon Europe included
VP E-Commerce and Head of Business
Development, as part of which he was responsible for the European marketplace.

Oliver Prothmann

Oliver is an e-commerce expert, entrepreneur
and author, as well as the president
of the German Federal Association of
E-Commerce.

Jason Boyce

Jason is a founder of Avenue7Media, began
selling direct to consumer as an e-commerce
retailer in 2002, and as an Amazon Merchant
in 2003. Jason is also the author of The Amazon Jungle.

Maik Busch

Maik is an expert in all things Amazon and e-commerce. He is the former Head of Amazon Marketplace and Business Development at KW-Commerce and Team lead Amazon Marketplaces at Berlin Brands Group (former Chal-tec).
Let’s Join Forces
We are on a mission to shape the future of e-commerce. Working fast, reliably and with integrity, we enable successful brands operating on and off Amazon to go even further.
Interested in selling your business?
Contact Us