Our experience in the team

Our Senior Leadership team comprises six individuals who have
15 to 20 years of work experience. Each team member has either worked and or lived in both the US and Europe, with most being able to speak three or more languages. Our industry credentials include leadership roles in e-commerce, consumer brand building, M&A and investing as well as building and scaling high-growth start-ups.

Our previous employers reflect the diverse but complementary experience of the founding team—they include the likes of Airbnb, Amazon, Barclays, Flexport, Goldman Sachs, Groupon, Hotel Tonight, KW-Commerce, WeWork, and Zulily.

Leadership Team

Ameet Contractor


Ameet has over 18 years of Supply Chain, Retail Distribution and Infrastructure set-up experience primarily at Amazon and WeWork. At Amazon, he has led design and buildup of Fulfillment Centers, Supply Chain Technologies focusing on Inventory Mgmt, Last Mile delivery Programs and Supply Chain Execution in North America, India and Brazil. At WeWork, Ameet headed the global Sourcing and Supply Chain team and led the turnaround of Supply Chain to design the network to a Just In Time network. Ameet is an alumnus of University of Michigan, Northeastern University and Pune University.


Anuj Malhotra


Anuj comes with 18 years of diverse experience spanning D2C digital marketing, strategy for e-commerce & travel, financial risk management, as well as IT consulting. He has led marketing teams for Amazon, MakeMyTrip, and Zulily where he managed all aspects of performance marketing, marketing analytics, and MarTech product innovations. Anuj has also been heavily involved in start-ups, building Amazon Advertising technology and providing marketing services to Amazon sellers. Anuj is an alumnus of Indian Institute of Technology Bombay and Columbia University.


Christian Harnischfeger


Christian comes with significant experiences in corporate finance, founded DIA Management and Andante AM, and has also held senior positions at Morgan Stanley. At DIA Management he delivers core value-enhancing functional services to both scale-up platforms and growing businesses. His network includes close ties to renowned family offices and investment firms.


Eugen Miropolski


Eugen is a proven operator with significant experience in growth, international expansion, e-commerce, and technology. As Global COO, he formerly built the international business of WeWork where he oversaw over 10,000 employees and directed the successful expansion of the brand around the world. He was also part of the international growth and expansion leadership teams of several other notable companies such as Airbnb and Groupon. With a keen eye for potential, Eugen has a long list of successful venture and growth equity investments–the many years of experience in investing and operating is a great asset to unybrands as we seek out the best brands to add to our portfolio.


Korion Morris

Senior Account Executive

Korion joins unybrands with 10+ years of experience founding, operating, and consulting for startups and SMBs. He has extensive expertise in business development, strategic partnerships, and product management. Previously Korion was a Business Development Account Executive at Zulily.


Mark B. Goldfinger


Mark spent the past 6 years at WeWork focusing on Growth and International Expansion. During his tenure at WeWork, Mark held a variety of senior roles concentrating on opening new markets, growing and hiring sales teams, building out processes in existing markets, and helping troubleshoot priority markets. In his free time, Mark is an avid runner and has run all 6 World Major Marathons (NYC, London, Berlin, Chicago, Tokyo & Boston). He has started to dabble in 70.3 Ironman races–with the hopes of completing a full 140.6 Ironman over the next few years.


Richard Cohen

General Counsel

Richard is an experienced General Counsel of early stage, growth businesses and a former magic circle lawyer. He has extensive expertise in cutting-edge financial transactions and the application of technology to financial markets and legal practice. Prior to joining unybrands, Richard spent time working as the GC for Nivaura and a Senior Associate at Allen & Overy.


Ulrich Kratz

Co-Founder and CEO

Ulrich is a global consumer retail expert with over 20 years of experience. Prior to founding unybrands, he was a Managing Director at Goldman Sachs in New York and London, as well as Co-Head of EMEA Consumer Retail Investment Banking at Barclays. During his long banking career, Ulrich also helped and advised many successful entrepreneurs to sell their businesses.


Vera Nieuwland

Product & Brand Strategy Director

Vera joins unybrands with 11+ years of consulting experience at KPMG focusing on innovation, strategy and digital commerce. She worked as a Senior Director in KPMG's innovation Labs, helping build and led the innovation offerings for digital commerce advisory practices. Her key accounts included Colgate, Clorox and Bayer.


The hallmark of our high growth strategy is being selective. We focus on high value and high quality brands that we can quickly scale across our platform.

Ulrich Kratz, Co-Founder and CEO of unybrands

Advisory Board

Satyen Pandya

Satyen is a seasoned technology leader with over two decades of experience at companies including Amazon, Flexport and WeWork. He has deep background building technology products and leading software engineering, product management, data science, UX design and program management for industries like e-commerce, supply chain, hospitality and healthcare.

Olaf Schmitz

Olaf’s former roles at Amazon Europe included
VP E-Commerce and Head of Business
Development, as part of which he was responsible for the European marketplace.

Oliver Prothmann

Oliver is an e-commerce expert, entrepreneur
and author, as well as the president
of the German Federal Association of

Jason Boyce

Jason is a founder of Avenue7Media, began
selling direct to consumer as an e-commerce
retailer in 2002, and as an Amazon Merchant
in 2003. Jason is also the author of The Amazon Jungle.

Maik Busch

Maik is an expert in all things Amazon and e-commerce. He is the former Head of Amazon Marketplace and Business Development at KW-Commerce and Team lead Amazon Marketplaces at Berlin Brands Group (former Chal-tec).

Let’s Join Forces

We are on a mission to shape the future of e-commerce. Working fast, reliably and with integrity, we enable successful brands operating on and off Amazon to go even further.